Address
The Galleria 9626 N. Kings Hwy
Myrtle Beach, SC 29572
At Pinnacle Real Estate Academy, headquartered in Myrtle Beach, South Carolina, we know that timing can make all the difference in real estate. No matter where you practice, your area experiences unique waves of heavy traffic—whether from seasonal shifts, holiday gatherings, or major local events. Agents who strategically harness these high-traffic moments can dramatically boost their visibility and success.
Here’s how to identify and capitalize on three key types of peak periods: seasonal traffic, holiday traffic, and event-driven traffic. We’ll use Myrtle Beach as an example, but these principles apply to every market across the country.
Seasonal Traffic: Surfing the Busy Seasons
Every region has its “hot” seasons. In ski towns, winter brings a flurry of visitors; in coastal destinations like Myrtle Beach, summer is king. Nationally, spring and summer are the busiest times for real estate, with families eager to move before the new school year and buyers inspired by the warmer weather. According to the National Association of Realtors, 40% of annual home sales occur between May and August.
How to capitalize:
- Highlight Local Lifestyle: Tailor your marketing to showcase what makes your area shine during its peak season—be it beach days, fall foliage, or winter sports.
- Targeted Digital Ads: Launch ads focused on seasonal keywords, such as “summer homes in [Your City]” or “best ski condos in [Your Area].”
- Open Houses and Tours: Schedule open houses when visitor traffic is highest, and consider partnering with local businesses for added exposure.
Example: At our Myrtle Beach headquarters, agents see a surge in interest during summer as vacationers flock to the coast. Listings that highlight proximity to the beach and outdoor amenities see increased engagement.
Holiday Traffic: Tapping into Family Gatherings
Holidays bring people together—and often, they bring them home. Major holidays like Thanksgiving, Christmas, and Memorial Day see spikes in travel and local activity. In fact, real estate portals report increased online home searches during holiday weeks, as families discuss future plans and dream about new homes.
How to capitalize:
- Host Festive Events: Organize holiday-themed open houses or client appreciation events to engage both locals and visitors.
- Personal Outreach: Send holiday cards or small gifts to your sphere of influence to keep relationships warm.
- Social Engagement: Run holiday-themed contests or share local event guides on your social channels to boost engagement.
Example: In Myrtle Beach, agents host “Photos with Santa” open houses and holiday light tours to attract families visiting for the season.
Event Traffic: Turning Local Events Into Lead-Generating Moments
Every community hosts signature events—whether it’s a music festival, a food fair, or a major sporting tournament. These events bring in crowds and create buzz, presenting prime opportunities for real estate agents to connect with new prospects.
How to capitalize:
- Be Present: Attend local events as a community expert. Set up a booth, hand out branded materials, or simply network with attendees.
- Event-Specific Marketing: Run digital ads or email campaigns timed around major events, highlighting listings near event venues or with features that appeal to event-goers.
- Collaborate Locally: Partner with event organizers or local businesses for co-branded promotions.
Example: Myrtle Beach hosts the Carolina Country Music Festival and the Myrtle Beach Classic PGA Tournament, drawing tens of thousands of visitors. Agents who market listings and network during these events often see a spike in leads and engagement.
Pro Tips for Agents Everywhere
- Know Your Market’s Calendar: Map out your area’s busiest seasons, holidays, and events so you can plan your marketing in advance.
- Leverage Local Content: Create neighborhood guides, event roundups, and market updates to position yourself as the go-to local expert.
- Follow Up: After making connections during peak periods, follow up with personalized messages to nurture leads into clients.
- Track Your Results: Monitor which campaigns and events deliver the best ROI, and refine your strategy for even greater impact next year.
The Bottom Line
No matter where you’re located, aligning your marketing with your area’s busiest weeks—whether driven by the seasons, holidays, or local events—will maximize your exposure and set you up for year-round success. At Pinnacle Real Estate Academy, we encourage agents to seize these opportunities, just as our Myrtle Beach team does during their city’s biggest moments.
Ready to take your business to the next level? Check out Pinnacle Real Estate Academy’s professional development and continuing education courses! With expert-led instruction that is interactive from start to finish, you can add knowledge and confidence to your repertoire.
